Scandinavian Incentives on the road
Tromsø and Alta – on the road with European journalists.In March the Manager of Scandinavian Incentives in Oslo, Maria Wirén, organized a press-trip for European journalists to Northern Norway to see what Tromsø and Alta have to offer incentive groups. Four journalists and one photographer from United Kingdom, Germany, France and Sweden joined the trip. It was highly successful with activities like dog sledging, snowmobiling, reindeer-driving, a relaxing spa-boat and – the absolute highlight! – the fabulous Northern Lights! Our partners were NCB (Norwegian Convention Bureau), Innovation Norway and the local destinations.
Quotes from some of the journalists:
“I just wanted to take a moment to say thanks for hosting me on what turned out to be a fantastic press trip to Tromso and Alta. The event programme was brilliant. Maria Wiren (who I remember from a previous trip to Oslo) also made sure we were well looked after and organised on each day…as you would expect from one of the best DMCs in Norway! I was already a big fan of Norway, but even more so now. There were so many highlights from the trip – but watching the Northern Lights from a hot tub and doing 50mph on a snowmobile were my personal favourites! I would love to return soon with my wife and two young sons because they would love it too.”
Ben Moore, freelance journalist / M&I Magazine UK
“Let me begin by thanking you for an exciting trip to Norway! I think you have planned everything amazingly well and I appreciate that we had seen and experienced so much. It enriched me. In addition, we had some incredible good laughs!”
Louise Fauvelle, freelance journalist / Kick Off Sweden
“Actually I am the one that has to thank you as well as Innovation Norway. Of course I enjoyed the great trip you offered us, and the great moments we shared. Most outstanding activities for me were that evening we had on the boat and the Finnmark Race, a real discovery. That fascinated me. I was lucky to sit down beside the former competitor that evening. For sure I will come again to Norway, for snowshoe walk and more… for the strong personalities we met for example.”
Anne Golec / Meet & Travel Mag France
Ben Moore / M&I Magazine UK (freelance)